Enterprise SaaS & Cloud ·
The week the reviewer became the buyer in enterprise SaaS
Enterprise software teams now spend their days reviewing machine output, and the read a buying committee trusts comes from outside the vendor.
Influential Partners
Insights
What moved this week in the B2B industries we cover, and where trusted creators show up in buying decisions and pipeline.
AI & Data Infrastructure ·
Why AI infrastructure buyers read the practitioner first
AI vendors spent the week warning about their own technology. A VP Engineering cannot buy on that, so the trusted read moved to practitioners with numbers.
Fintech & Financial Services ·
What survives a fintech risk sign-off, and what does not
In regulated finance a purchase dies at risk sign-off, not at the demo. This week gave that committee three fresh reasons to discount what a vendor says.
Cybersecurity ·
After three exploited flaws, a CISO's shortlist runs through peers
CISO vendor evaluation this week ran through exploited Zyxel and Arista flaws and a fake npm security tool. Peers who patched them shaped the shortlist.
Enterprise SaaS & Cloud ·
Colleague-vouched LinkedIn profiles make B2B creators checkable
B2B SaaS go-to-market leans on operator creators. LinkedIn now lets colleagues vouch for work history, so a CMO can check a creator before backing them.
Fintech & Financial Services ·
Fintech trust follows named people, and this week they moved
Fintech buying committee trust sits with named people. A Revolut regulatory lead joined Trading 212 and Argentex's founder raised £7.5m for Tenora.