Influential Partners exists because the most expensive line item in the B2B marketing budget, the experts and creators that buyers genuinely trust, is also the only line item without clear attribution. Trevor founded the practice in 2026 to address that challenge.
Before launching Influential Partners, Trevor spent more than 15 years working across the B2B landscape, developing Go-to-market marketing and growth programmes for organisations operating in a wide range of industries. As a former LinkedIn employee, he brings deep expertise in B2B marketing, audience development, creator partnerships and revenue strategy, with a strong understanding of how modern buyers engage with trusted voices and industry influence.
Trevor has built his career at the intersection of editorial credibility and commercial performance, helping brands create measurable impact through strategic partnerships and trusted industry authority.